AI Masterclass for Product & Business Managers

Discover all the different opportunities that AI brings from fundamentals to AI agents. No tech skills needed.

A unique blend of training and workshop: get a 360-degree look at AI, from components to use cases and best practices.

GUARANTEE: If your team doesn't walk away with at least a high-impact AI initiatives, we provide additional consulting at no cost.
Participants: 5–20
On-site or remote
Product Managers: Understanding AI makes it easier to integrate it confidently, prioritize AI-driven roadmaps, speak AI with technical teams.

Business Leaders & Directors: Lead AI transformation, identify high-impact opportunities, build AI-literate teams.

No technical background needed. Just bring curiosity and examples from your daily work.
Clear AI Understanding: A solid grasp of what AI is, how it works, and what's realistically possible for your business.

Prompt Engineering Skills: Practical techniques to get the best results from AI tools like ChatGPT, Claude, and others.

Production Knowledge: Understanding how to take AI from idea to deployment responsibly and effectively.

Your AI Roadmap: A clear, prioritized plan of AI initiatives tailored to your organization's needs and opportunities.
Day 1 — Training
  • 1
    AI Fundamentals
    Overview of AI concepts, key terminology, and types of machine learning through real-world examples.
  • 2
    Advancing AI to Images and Text
    Computer vision and natural language processing explained for non-tech teams. Use case explorations for images and text areas.
  • 3
    Generative AI landscape
    OpenAI's GPT, Gemini, Claude, Llama, Copilot, others. How to choose and what to do with them? Text, image, audio and video generation. Prompt engineering techniques.
  • 4
    Chatbots & AI Agents
    Custom chatbots with your data. RAG explained simply. AI agents and security considerations.
  • 5
    From Prototype to Production
    AI-enabled prototyping, APIs, cloud deployment, build vs. buy decisions. What every decision-maker needs to know.
  • 6
    AI Ethics & Responsible AI
    Questions to ask before deploying AI. GDPR and EU AI Act overview. Detecting and mitigating bias.
Day 2 — Your AI Roadmap
  • Workflow Mapping
    Map your daily/weekly workflows. Identify time-consuming, repetitive, or data-heavy tasks.
  • AI Opportunity Brainstorm
    Brainstorm AI opportunities with measurable ROI. Impact prioritization exercise.
  • Your 30–90 Day Plan
    Choose your top 3–5 AI initiatives. Build your implementation roadmap. Know what to build, what to buy, and what to ignore.

Looking for a shorter intro?

Putting AI at Work is a full-day workshop that gives your team a clear picture of AI opportunities in your processes, with a practical decision framework.

Ready to bring AI knowledge to your team?

Tell us about your team and we'll recommend the right format for you.

Not a full team? Join an open session.

Our team workshops are designed for groups, but we also run open sessions where individuals can join. Leave your email below and we'll let you know when the next open session is scheduled.

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